via Professional Developers of Iowa

UNI is leading a new initiative beginning in the fall of 2012 to serve existing mid-sized Iowa businesses with customized technical assistance through an approach called Economic Gardening.  The new program will be called Advance Iowa.

Economic Gardening
Economic Gardening (EG) is a highly customized set of technical assistance services delivered in part, by a specialty research team, offering in-depth secondary market research, business intelligence, social media marketing assistance and growth strategy options to employer firms with 9-99 employees. First developed in Littleton, Colorado, Economic Gardening was adopted and scaled by the Edward Lowe Foundation in 2010 and a National Center for Economic Gardening established. Economic Gardening programs are currently running, or are being piloted, in 17 regions nationwide including statewide programs in Florida, Michigan and Missouri. 

Read the full article at the PDI blog here.