Peer Groups

Our peer groups are designed for family business members at any stage in their leadership journey. There are options for current CEOs, retired leaders and the up-and-coming generation. Participants connect with peers in similar positions within their businesses. Plus, the new GenConnect Peer Group is designed to connect family leaders across generations. All peer groups are confidential.

Once each year, all peer groups converge with an in-person Generation Peer Groups Learn & Meet event. Participants find immense value in learning from other families.

See the full descriptions to decide which peer group is right for you. Members of the UNI Family Business Center can take part at a discounted rate.

Join a peer group based on your leadership level

Nor-am cold storage
Service, opportunity and preparing the next generation

Nor-Am Cold Storage

Just like many Iowa families, CEO Greg Brandt started by working on a farm and later got a part-time job to cover the bills. After finding his footing, the Brandt family built Nor-Am Cold Storage from the ground up.

The power of peer learning

Rebecca Zabel is a business development manager who helps family-owned businesses with technology solutions. She and Dan dive deep into the power of peer learning and how a family-owned firm has challenges that are different from other privately-held businesses.

Eldon C. Stutsman, Inc. in Hills, Iowa


GenConnect is a peer group included in the UNI Family Business Center Membership. Participants can be at any level in a family-owned business. This peer group is free with membership and offers flowing conversation rather than the structured content of other peer groups.

Ask Kristen about peer group options!

Are you in search of a group of diverse thinkers who are in a similar stage to you in a family business? Look no further. Get connected to Kristen Toppin today, who will help you find the best group for you.


P: 319-273-5784